We believe we can make truly good food for our pets, while being a force for good. We never stop pushing the boundaries of what’s possible. And while we know we’re not perfect, we do all we can to lessen our environmental impact while giving pets the freshest, healthiest food there is.

We strive to always source ingredients as locally as possible, while getting our pets all the nutrition they need. To support farmers who share our values. To reduce the amount of packaging we use while keeping food fresh. To protect the welfare of our four-legged friends with determination and devotion. To do what’s right. It’s why we love what we do every day.