Knowing that professional photographers are understandably the most demanding customer group we serve, and knowing that their repeat business would be essential to our success, we adopted the phrase "The Professional's Source" to describe our business focus and use it as a promise we are dedicated to keeping. It is a daily reminder that we must give every customer and every visitor the kind of respect and dependable assistance that would please a professional. Millions of satisfied customers are testimony to the success of our efforts.