The fastest and most efficient way to fulfill online orders has become a top supply chain priority for automated fulfillment centers.

The search for the fastest and most efficient way to fulfill online orders has become a top supply chain priority for grocery retailers and e-commerce enterprises. Micro-fulfillment centers in Europe are leveraging robotics automation to shorten the distance for faster deliveries.

The need for speed

Less than a decade ago, distribution centers were the primary source of products moving to retail stores and end consumers. However, since the COVID19 pandemic first hit, the increasing customer expectations of fast delivery have made this model unsustainable. With increasing consumer demands for fast delivery, what used to be three days in one day, what used to be one day is the same day. As a result, the search for the fastest and most efficient way to fulfill online orders has become a top supply chain priority for grocery retailers and e-commerce enterprises.

E-commerce sales worldwide are expected to reach $6 trillion by 2024, from $5 trillion in 2022 (1), as people purchase more online, customer requirements and expectations drive the need for faster fulfillment. Combined with escalating labor challenges, the shortage of space, and the need to digitize fulfillment and supply chain logistics, e-commerce pressures have created the perfect breeding ground for micro fulfillment automation strategies.

What is MFC?

Micro-fulfillment is an order fulfillment strategy that places small-scale, automated warehouse facilities in densely populated urban locations using existing facilities, converting an existing facility, or building a dedicated space. Being closer to the customer and using appropriate robotics and automation solutions to lower the cost of picking retailers can reduce delivery time and costs. As more and more retailers use this strategy, they require many small facilities.

The inclusion of cutting-edge robotics and automation technology plays an important role in the success and proliferation of micro-fulfillment centers. By moving fulfillment closer to the consumer and using robotics and automation solutions such as HAIPICK system for MFC, enterprises can maximize space and increase robotic order fulfillment efficiency, realizing an agile and cost-efficient solution.

Micro-fulfillment centers (1)

How is HAIPICK system boosting MFCs in Europe?

HAI ROBOTICS, has deployed its MFC solution in Europe. The solution leverages HAIPICK system benefits to shorten the last mile in the supply chain to enable faster deliveries from supermarkets. The solution only took 1 week to deploy.

Ultra-fast deployment is key for MFCs in Europe. The time it takes to deploy an automation solution in your MFC directly affects your business. You can't stop the operations in your facility for months just to implement a new solution. The faster you get your robots up and running, the quicker you get your ROI. However, due to the physical characteristics of MFCs, some complex solutions are not a suitable fit. For instance, multi-shuttle typically requires a total revamp of your facility, forcing you to replace all existing equipment with a new custom-made installation. Not to mention the challenges to deploying such massive infrastructure in a reduced environment. On the other hand, goods to person robotic systems like HAIPICK system can quickly be deployed and often incorporate existing shelves and bins.