In order to understand what Magento omnichannel approach for ecommerce businesses is, imagine the following cases: CUSTOMER JOURNEY #1: Customer walks into a retail store and looks for a specific product. He leaves the store empty handed as he is unable to find the products he wanted to buy. The customer recalls that he could not buy the product and he grabs his smartphone at midnight to purchase the item from the retailer’s online website. The product is delivered at his doorstep on the next day. CUSTOMER JOURNEY #2: Customer researches for the boat accessories locally. He visits four local stores, but cannot find the right boat spare parts. He continues to do research on social media platforms and finds the accessories on a local service provider on Facebook page. He contacts the owner via Facebook to get information on return and exchange policies, and places an order via their website. CUSTOMER JOURNEY #3: A family realizes that they need to buy some toiletries for an unplanned trip. Customer has no time to visit a local store, and so, the mother places an order using her iPad to get the groceries and toiletries delivered at her home. The order is delivered the next day morning and all the stuff is packed before their trip starts. The lady had to pay extra price for shipping, but she could save time and efforts from going to a brick and mortar store to pick the important items before their journey. All the above cases help to ease the lives of the people. Consumers can interact with multiple touchpoints and improve the shopping experience. If a customer can purchase or stay engaged with your ecommerce business with multiple channels, they are more likely to choose you for purchasing products online. Find out more - https://www.hiremagentodeveloper.com/blog/ecommerce/magento-2-omnichannel-strategy.html