Established 1931, Sanspareils Greenlands has been primarily into exports of quality sports goods. A one-stop-shop for all international cricket brands to source their cricketing needs from. Backed with all the experience and know-how from its international exposure, it was only in 1982 that the company began selling in India under its own brand name -- SG. Thus began a new era in Indian cricket, with world-class equipment now available within the country for the first time.