Longhorn Harley-Davidson opened in it's original location in 1996. As a new dealership we started with a handful of used Harley motorcycles, a few racks of clothing, a few parts and a small service department. After a couple years of selling used Harley's, we finally received our first shipment of new Harley motorcycles and we haven't looked back since.

Longhorn was purchased by Alfred and Maritia Keeling in July 2005. The Keeling's were longtime Harley enthusiasts that had dreamed of someday owning their own dealership. They believed that if they provided the best service to customers that the dealership would grow beyond what anybody had thought possible.

It worked! By the next summer the store had more new and used Harley motorcycles than would fit inside the store, parts wouldn't