Brian McCowin “grew up in” the water business. He learned about “bad water” from his father as a child and as a teenager, worked in the family business every summer and after school. Brian later left to pursue a career in hotel and restaurant management, where he worked for many years until one day, he decided this was not the career he wanted any longer. Brian set out to find a new career but had no idea what that looked like. All he knew was that he wanted to work for “an ethical company with an ethical product.” Thinking this wouldn’t be so hard to find, he began to search