Tailored Business Coaching FOR HR FOUNDERS. I'm Sam Eaton and I'm a Business Coach but that can sound a little stiff. So, simply, I'm a business builder who has learnt the world of HR by doing. If you're a HR business (consultancy, specialist, software provider or payroll provider), I've lived and breathed exactly what you're going through. I've built, scaled, and supported consultancies across the UK, USA, Canada, and South Africa (to name a few!), so I genuinely get it.