Marketing Consultants in Bourne

If you are marketing to trade and other businesses, we offer PR & advertising , branding, website optimisation, sales literature, newsletter & email communication, sales & marketing research & planning

When it comes to search engine optimisation, it pays to listen to the world’s leading search engine’s advice. Google says that ,”you should base your optimisation decisions first and foremost on what's best for the visitors to your site “, and that “Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results.” So clearly, website copy should be written with the visitor in mind, not search engine spiders. This point is borne out by the fact that web pages that come at the top of Google often have one thing in common: good writing that include the following features: Updating: Frequent updating of content, at least once every few weeks, and more often, once a week or more.Spelling and grammar: Few or no errors. Paragraphs: Primarily brief (1-4 sentences). Few or no long blocks of text.Lists: Both bulleted and numbered form a large part of the text.Sentence length: Mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.Contextual relevance: Text contains numerous terms related to the keyword, as well as stem variations of the keyword. Concentrate on the content first, then it’s a case of making small modifications to parts of your website combined with other optimisation techniques that will make a difference to the visitor experience and performance in organic search results.

1997

Opening Hours: Mon-Fri 09:00-17:30