New York SEO Agency - We are NYC SEO experts in ranking on Google page 1. Get an SEO audit and proposal. Enter our monthly SEO giveaway now!Search engine optimization (SEO) is a process of increasing the rankings of keyword terms in a search engine (Google is currently the most popular search engine). SEO can be broken into 3 distinct categories: local, national and global. This refers to the geographic location of your target market. If you only do business in San Diego, California then you need local SEO. If you target markets in multiple cities in the same country or have a business that serves one or more specific countries, then you need national SEO. If your potential clients/customers could be anywhere in the world then you need global SEO.

In order to position your website in Google for specific keyword phrases that are relevant to your business, we first need to research the keyword phrases to determine which ones are buying phrases, then we optimize your website content for these buying terms, and then send signals to Google that your website is an authority for these keyword phrases. Essentially, SEO is showing Google that your website should be considered to be an authority site in a specific niche because other websites link to your site for your keyword phrases. SEO is a constantly evolving practice and Google always changes the algorithms to ensure that it’s search engine users receive the most relevant results based upon their search criteria.