The SSFPA Approach is *Market-Driven* utilizing Extensive Cooperation with Individuals, Companies, Organizations and Government Bodies. The BC Specialty Food Directory is an on-line resource developed by the SSFPA to provide a portal for chefs, restauranteurs, and specialty food retailers to locate BC companies that produce or process great tasting, nutritious foods to enhance the flavour of recipes and dishes. Over 700 food & beverage products from BC Companies can be sourced utilizing the online directory located at www.bcspecialtyfood.ca